AutoResponder and Email Marketing
Best autoresponder for your internet email
marketing campaigns
|
Use
autoresponders to send automatic regular emails to your list
or to broadcast any special information. If you help them they will
stay your readers, and that is one of the
most important asset of your business. Then, in the future, you can
tell them about your future products or
recommend other affiliate programs. For
years I had hundreds of thousands of visitors each month but I
didn't asked them to signup for my newsletter. Now I have to start
over. Learn from my mistakes. And if you have imagination you can even
find new uses for your autoresponder account. Why not use the usual
signup confirmation page to offer a one time opportunity (usually
called OTO)? That can be a very
powerful technique without any extra tool.
When
choosing an autoresponder you have to choose one with a good delivery
rate (who whitelist their IPs directly with email companies) or your
emails will end on a spam / bulk folder. Conversion tools can also be
very valuable and help you make the most out of your list. You don't
need a big list, you need a responsive group of smaller targeted
lists. Price should be your last concern so review them with
care. If
you have a membership site with several levels (silver, gold,
etc) setup a list for each one and let your members pay and signup
for the right one. You don't need to setup and manage a membership
script.
|
My
advice is, and this isn't usually remembered, why not have 2
autoresponder accounts?
One
cheaper for your newsletters or less valuable lists, and another of
bigger quality for your buyers.
After
years reviewing this market here are my suggestions:
Aweber
- for your smaller but precious lists because of their high quality
tools and high deliverability.
GetResponse - for
your big lists based on non-buyers, newsletters, free products or
squeeze pages.
And
you can signup as a
partner / affiliate to make money promoting these quality services:
Aweber
Affiliate Program - 20% commission - GetResponse Affiliate
Program - 30% commission
You
can host an autoresponder on your server, but you will deal with spam
complaints and lost mails.
ListMailpro.com , AutoResponsePlus.com , Parabots , phpList.com ,
ListMessenger.com , Lyris.com
Other
email marketing services (some aren't autoresponders, just email
senders) are:
ConstantContact , iContact , EmailAces.com , 1ShoppingCart.com , VerticalResponse.com ,
Topica.com
I
don't highly recommend them because of their prices, delivery rates or
lack
of features.
Why do you need a big list if your emails end up on the spam folder of Gmail, Hotmail, Yahoo, AOL, ... ?
Aweber
is my choice, and even if it's not the cheapest, it's the best feature
/ price wise.
Here are some of the latest news about Aweber Unlimited Autoresponders